Issachar University

Issachar University partnered with RAJ Consulting to run a performance-driven advertising campaign for their Mini MBA Program. The objective was to reach working professionals and prospective students across Nigeria, generate qualified leads, and drive enrollment inquiries through targeted social media placements.

We executed a multi-phase campaign spanning Meta lead ads and WhatsApp messaging, deploying compelling creatives tailored for Facebook and Instagram audiences. The campaign targeted key demographics by age, interest, and location, and was continuously optimised for cost-per-lead efficiency. The results demonstrated strong audience engagement, consistent lead volume, and effective reach across both mobile and desktop placements.